Reaching out to the public is done primarily using our web site, social media, and email newsletters. Hope 4 La Pawz, Amigos de 4 Patas, and the Amigos de 4 Patas store have Facebook pages. The Hope 4 La Pawz Happy Tails is a Facebook private group of adopters, volunteers, and rescatistas. We also have Instagram accounts and plan to have one Instagram account to correspond to each Hope 4 La Pawz Facebook Account.
The goal of these mediums is to drive more people to our website where they can learn about volunteering, rescuing, donating, etc. Our applications, donation options, and tools are all located on the website. We have designed the website to be rich in content so it is a resource people will go to when looking for information – not only about us and our programs, but how to deal with their newly adopted dog, how to rescue, and even how to transport dogs.
When someone asks about rescuing, we should direct them to the web pages that explain the process and give them all of the information they need to proceed. The community needs consistent and complete information and directing them to the appropriate web pages assures they are getting all of the information they need vs. trying to answer verbally from memory.
When we have a specific story to tell, we add those as posts or blogs and everyone can now share that story in an email, FB shares, and even Instagram. The goal is to only share enough information on a FB post to entice people to click to read more. When they do, they are on our web site where options to donate or take action are available.
When a share is made from our website to FB and your friends share your post and their friends share the post, no matter how far down the line, when someone clicks, they go to our website. It’s easy for them to find us. But if you type in the entire story as a Facebook post, there is nothing for them to click on and little incentive for them to click to learn more about us.
The sections of this manual will provide volunteers with the tools they need to not only maximize our online presence, but more importantly, give the public the ability to act on what they read the moment they read it by donating, volunteering, applying to adopt, etc.